Overview:

As an ice cream enthusiast (and self-proclaimed savant 😌) collaborating with beloved Bay Area shop, Smitten, was a dream come true. Their founder Robyn asked for a rebranded cup that was eye-catching, festive, and reflective of their unique “churned fresh” process.

Over the course of a month we honed in on all the little details that makes Smitten so special and crafted an illustrative flow that naturally wraps around the cup. 

Smitten Team:

Art Direction + Illustration
Naomi Bensen

Smitten Founder
Robyn Sue Fisher 

Smitten Head of Marketing
Jessica Schupack